Who is…

Thanks for stopping by.

I've been shooting and directing for over 20 years — long enough to have worked with Fortune 500 companies and scrappy startups, sometimes in the same month. I've directed crews of two and crews of 22. Either way, my job is the same: understand your business and communication challenges so well I become a valued member of your communications team.

That's not just a director's instinct — it's how I've spent my whole career. I started at the largest ad agency in Minneapolis, learning how to develop a message before it ever gets filmed. I ran my own production company for almost two decades, where every client's positioning problem was my problem too. And more recently I sat inside the marketing team of one of the largest electrical contractors in the country, doing the unglamorous work of figuring out what a brand actually needs to say, to whom, and why. By the time I'm booking an actor or opening a camera case, I've already worked through the vital questions shaping the message.

Along the way I've hung out of helicopters, climbed construction cranes, and spent four years chasing Sasquatch on camera. I've directed and shot in 38 states and three countries. What all of that taught me is to prepare so well that the unexpected arrives as a plot twist, not a crisis. That's Rule One: No Surprises.

Rule Two is Continuous Improvement — new gear, new platforms, new ways to structure a message, twenty years of watching what actually moves an audience versus what just looks good in a reel. I've worked alongside art directors, copywriters, DPs, editors, graphic artists, CEOs, actors, account managers, union crews, musicians, web designers, and at least one very patient dog. Good work happens when that whole group trusts each other and brings their best everyday.

Creative for the Mission is where all of it lands. Whatever you're trying to accomplish — build a brand, tell a story, land a customer — that's the job I'm here to do.

Let's talk about your project.